Still doing the AMS Dance…waiting for Amazon to show up to the dance and start serving my ads…
LESSON LEARNED
I used some of my newfound Excel skills to create a table that showed me how much I made last year and the ad revenue from each book. My goal was to see how well my ad copy is converting, and how well my portfolios are converting.
You measure you conversion ratio by: # of clicks divided by # of unit sales. This tells you how many clicks you are paying for before you get a sale. My average conversion rate is about 2.6, which is pretty damn good. A few of my books convert below 2. That means for every 2 clicks I get a sale. That means I’m a least doing something right…for a change!!!
This tells me not to change anything, but to start scaling to see what happens. When I do that, my conversion will get worse, but as long as I can keep it below 10, I should be profitable.
And again…I’m not pretending to be good at this. I just did what Bryan Cohen told me to do in the Amazon Ad School course. Seriously guys, I paid around $400 for this course in January, and by March or April I made all of that back and way more. I haven’t LOST any money on my ads as a whole since January.
Get Bryan’s course if you can. At the very minimum do his free FB challenges.
Oh, and all of my ad portfolios are profitable. A lot of my ads aren’t, but big picture, I’m doing OK. This is a minor bright spot in Amnesia mode so far.
LESSON EXECUTED
Created more ads. Around 20 more for another fiction series. Yikes. I’ve created around 100 ads in the last three or so days.
When I finally start seeing some results I’ll know right away. This is going to be very, very interesting, folks…
I’m maybe getting a little to ad happy, but I feel like I know so much more than I did in January that I can fix problems that come up pretty quick.
Anyway, I’m quitting early tonight. Going to try to get some extra sleep. I’m very tired today.
