Lot of ad work today. Now that it’s a new month, it’s time to try to get cleaner clicks and implement lessons learned.
I did a lot, lot, lot of mind-numbing work today, creating new ads, honing my negative targeting, setting portfolio budget caps, etc.
I focused on my WORST performers today to see what I could do to impact my numbers positively. Sad part is that I won’t really know until around Christmas if the things I did today worked.
That’s the story of Amazon ads. You have to keep spinning new ads, analysis data for your performing ads, etc. With one book it’s not bad. With 50 though…totally my fault for doing this all at once. But I’ve got to do it.
LESSON EXECUTED TODAY
Updated one of my book descriptions for my urban fantasy novel, Dream Born:
BEFORE
Think dreams aren't real? Think again.
I'm a dream mage. I can control your dreams, manipulate your darkest desires, and destroy your mind from the inside out—all while you sleep.
For the last two years, I've protected innocent people like you from demons who feast on dreams.
When demons show up on my doorstep one snowy night, so does someone dangerous from my past.
Someone that I’ve been running away from for a long time. But I’m done running.
It's time to face my past…and end the nightmare that has been haunting me all these years.
Dream Born is a fast-paced urban fantasy with a kickass African-American heroine, lovable heroes, and crazy mindscapes that you'll dream about long after you're finished reading.
AFTER
Show me your dreams, and I'll show you how screwed up you are. But don't worry, I've seen worse.
I'm a dream mage. I can hop into your dreams while you sleep, rearrange them to help you see your true nature. I'll bleed the truth out of your soul and break it to you gently.
I also keep the city safe while it sleeps. Did I mention that dream-eating demons escaped from the dreamworld last night, looking for a late-night snack? OH! And did I mention that one of them is my ex-fiancee?
A dream mage's work is never done. Looks like I won't be sleeping for a while.
Dream Born is a fast-paced, mind-bending urban fantasy with a hilarious heroine and dreamscapes that you'll remember long after reading. Whoever told you dreams weren't real never met a dream mage.
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I like the second ad, but we’ll see how it does. The market will decide.
If you’re interested, you can grab Dream Born at http://www.michaellaronn.com/dreamborn
Anyhoo, my ads are very profitable today. It’s definitely an anomaly compared to the last few days, but I’ll take it.
